Artists' Books in Design Curricula

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Artists’ books can provide real curriculum breadth. As many of them reflect a postmodern design aesthetic they can give balance to programs that may be overly weighted to the Bauhaus and International Style — an inevitability for faculty schooled in the 1970s. Additionally, many artists’ books emphasize interactivity and three-dimensional design — both complex design components that require more than two semesters of instruction in order to achieve substantial competency. And of course, there are theoretical ideals to consider. While well-ordered grid layouts, typographical virtuosity, and clear information design can go far to satisfying the needs of business communications, graphic design is actually much, much larger in its potentialities. And as business communications become increasingly digital, there may be some good reasons to look at the future of print design. The academic environment can be an essential key to cultivating potential and encouraging innovation.

Keywords: Artists Books, Graphic Design, Visual Communications, Creativity
Stream: Art and Education
Presentation Type: Paper Presentation in English
Paper: Artists’ Books in Design Curricula

Donna Atwood

Graduate Student, College of Design, Arizona State University
Phoenix, AZ, USA

I have worked in graphic design for two decades, managing my own small firm and handling a wide range of clients from manufacturing, to services, to nonprofit associations. In addition to my work with applied arts, I have also worked in fine art printmaking, fine book printing, and artists' books. I am interested in the overlap between the two areas, fine and applied graphics. For the past two years, I have been in a graduate program in the College of Design at Arizona State University studying methodology, theory, and criticism. My thesis deals with the interrelationship of fine and applied graphic arts.

Ref: A07P0018