The Nymph with the Broken Back and the Shakira Syndrome: Billboard Advertising in Lebanon and the Depiction of Woman

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The analysis of the billboard images deals with a number of designer brand jeans advertising in Lebanon. I argue that the anti-woman messages dealing with fetishism, gender issues and race are subliminally embedded into the images themselves and transferred to the public via the images alone without the use of text. I demonstrate that the images have a long history particularly in the West. The paper does have considerable currency given Lebanon's pivitol cultural position combining Western and Middle Eastern traditions and its long history of violence.


Keywords: Lebanon, Billboard advertising, Shakira Syndrome, fetishism
Stream: Analysing Artforms, Meaning and Representation, Art and Human Rights, Public Art and Public Policy
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Dr. Lutz Presser

Head, School of Creative Arts
Faculty of Arts, University of Southern Queensland

Toowoomba, Queensland, Australia

Lutz Presser is an academic who has held leading teaching and administrative posts in Art Schools in Australia, Singapore and Lebanon since the 1970s. He is also a writer on the visual arts and an artist holding exhibitions. His website is:lutzpresser.com

Ref: A07P0063