The Nymph with the Broken Back and the Shakira Syndrome: Billboard Advertising in Lebanon and the Depiction of Woman
The analysis of the billboard images deals with a number of designer brand jeans advertising in Lebanon. I argue that the anti-woman messages dealing with fetishism, gender issues and race are subliminally embedded into the images themselves and transferred to the public via the images alone without the use of text. I demonstrate that the images have a long history particularly in the West. The paper does have considerable currency given Lebanon's pivitol cultural position combining Western and Middle Eastern traditions and its long history of violence.
Keywords: Lebanon, Billboard advertising, Shakira Syndrome, fetishism
Dr. Lutz Presser
Head, School of Creative Arts